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DIGITAL
SOCIAL MEDIA / ADVERTISING / CONTENT PLAN - PILLARS - ANGLES
03
USB's Social Media
J2BD
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Built content direction & social media plan for the brand.
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Developed & scheduled engaging, high-quality content.
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Monitored & analyzed social performance to measure success.
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Grow & nurture a loyal community around the brand.
Objectives
To increase brand awareness & visibility across platforms.
To foster meaningful interactions & build a loyal community with clients.
To showcase the expertise as a thought leader in the steel industry.
To attract potential clients, collaborators, increase QL.
Key Deliverables
ANNUAL SOCIAL MEDIA PLAN FOR THE BRAND.
3.1. Social strategy
3.1. Content pillars
AOC Plan & Master Calendar for each month.
Master
Calendar
AOC
Submissions
Slide
Approval
Post
Airing
01
02
03
04
3.1. AOC plan
Key Highlights
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Always-on-content is sustained on 4 social platforms.
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2 versions of language (English & Vietnamese).
Frequency of ~4-5 posts per week.
3.1. Key highlights
TN's Social Media
J2BD
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Prove Tho Nha is a trustworthy repair & maintenance provider.
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Make the efficiency, & effectiveness of the new campaign launching relevant to our TA.
Objectives
To generate mass awareness.
To drive the conversion about the new S.O.W.
To showcase the expertise as a thought leader in the steel industry.
To attract potential clients, collaborators, increase QL.
Key Deliverables
COMMUNICATION PLAN FOR THE BRAND THO NHA.
3.2.1. Comm Plan
AOC Plan & Master Calendar for each month.
Master
Calendar
AOC
Submissions
Slide
Approval
Post
Airing
01
02
03
04
3.2.2. Aoc plan
* master calendar
* AOC submission slide
3.2.3. Page + Ads
Key Highlights
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Google drove the most conversions source.
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Google was more effective than Facebook by 7x.
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The conversion goal was 2.5x better at engagement than the awareness goal.
3.2.4. Key highlights
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Google drove better website engagement.
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Facebook stories had high potential due to the high conversion rate.
AOC Plan & Master Calendar for each month.
Master
Calendar
AOC
Submissions
Slide
Approval
Post
Airing
01
02
03
04
* master calendar
* AOC submission slide
Key Highlights
-
Google drove the most conversions source.
-
Google was more effective than Facebook by 7x.
-
The conversion goal was 2.5x better at engagement than the awareness goal.
-
Google drove better website engagement.
-
Facebook stories had high potential due to the high conversion rate.
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